Our Program

Media & Gender Justice

Empowering the media to champion gender justice and equality for lasting social transformation across Africa.

Our Goal

What We Aim to Achieve

A clear vision for media transformation

A media that actively promotes gender justice and equality to drive meaningful social transformation, ensuring fair representation and opportunities for all genders.

Our Objectives

Strategic Focus Areas

Key pillars driving our media and gender justice agenda

Research & Content

Generate well-researched content to promote gender diversity and equality in media representation.

Visibility

Promote visibility of women and children in and through the media to counter underrepresentation.

Accountability

Use media to hold governments and key actors accountable for gender equality commitments.

Partnerships

Strengthen strategic partnerships to advocate collectively for gender equality in media.

Our Work

Broad Activities

How we translate our vision into action

Training women peace actors on social media
Activity 01

Media Monitoring & Engagement

  • Monitor gender reporting focusing on portrayal and positioning of women and children
  • Present research findings to media stakeholders to drive change
  • Engage media houses on gender policy inclusion and implementation
  • Run targeted media campaigns tied to the international calendar
Editors Breakfast Meeting on Gender Rule
Activity 02

Capacity Building & Advocacy

  • Train journalists on gender-sensitive reporting and ethical coverage
  • Partner with CSOs to hold government accountable for gender commitments
  • Develop justice-centered content via AWC platforms (Kenyan Woman, Reject, GBV magazines)
  • Convene multi-stakeholder dialogues on gender and media issues
Our Impact

Making a Difference

Measuring our progress and reach

0 Media Houses Engaged
0 Journalists Trained
0 Research Studies
0 Media Campaigns
Gallery

Gender Justice in Action

Moments from our programs and initiatives

Gender justice workshop

Training Workshop

Capacity building session on gender justice

Media discussion

Media Dialogue

Engaging media stakeholders on gender representation

Training for Gender Desk Officers

Awareness Campaign

Training gender desk officers on media engagement