Our Program

Media & Children

Advancing children's rights and issues through ethical media coverage to improve their quality of life.

Our Goal

What We Aim to Achieve

Ensuring children's voices are heard and their rights protected

To ensure children's issues and rights are openly and comprehensively highlighted in the media to improve their quality of life and wellbeing.

Our Objectives

Strategic Focus Areas

Key pillars driving our media and children agenda

Advocacy Profile

To raise our profiles as advocates for children's issues in the media landscape.

Regular Content

To ensure timely and regular content on children's issues appears in the Media.

Ethical Coverage

To uphold ethical considerations in coverage of children's issues and rights.

Our Work

Broad Activities

How we translate our vision into action

Monthly Children's Stories
Activity 01

Monthly Children's Stories

We generate more stories on children on a monthly basis to maintain consistent coverage of children's issues in the media.

Child-Generated Content
Activity 02

Child-Generated Content

We facilitate content creation from pupils through our content centers, giving children a direct voice in media.

Children's Reporting Awards
Activity 03

Children's Reporting Awards

We support and sponsor awards for excellence in children reporting to incentivize quality coverage.

Media Monitoring
Activity 04

Media Monitoring

We monitor the media for publishing features on children's issues and track progress in coverage.

Journalist Training
Activity 05

Journalist Training

We train journalists on child-sensitive reporting and related professional ethics when covering children's issues.

Our Impact

Making a Difference

Measuring our reach and engagement

0 Children's Stories Published
0 Children Engaged
0 Journalists Trained
0 Awards Sponsored
Testimonials

Voices of Impact

What people are saying about our work

The training on child-sensitive reporting completely changed how I approach stories about children. I'm now more aware of the ethical considerations and the impact our words can have.

JM
Jane Mwangi
Senior Journalist

Through the content centers, my students have found a platform to share their stories and perspectives. It's empowering them to become media-literate and confident communicators.

PK
Peter Kariuki
Teacher, Nairobi

The increased coverage of children's issues has directly influenced policy changes in our county. Media attention has brought much-needed resources to our children's programs.

SO
Sarah Odhiambo
County Children's Officer