Strengthening Media and Communication Skills of Women Leaders

Media apathy continues to dominate the coverage of women issues at the County level. Men are still dominant drivers of issues around devolution in the media. The media has failed to use its priming and framing abilities to capture the voices of women County Assembly Members (MCAs) and continue to accord more coverage to their male counterparts.

Two studies done by African Woman and Child Feature Service on gender in the news and one by the Media Council of Kenya on Media Coverage of the Devolution Process in Kenya revealed that most stories in the media were male centered.  This has essentially given men a vantage point. One of the reasons being that as male MCAs occupy prominent positions in committees, they control sources of power which media constantly seek to hear their thoughts. Without skills on how to engage with the media, the women are left to wander in the wilderness on how to influence country narratives using various media platforms.

African Woman and Child Feature Service conducted a two- day workshop for women County Assembly Members (MCAs) and women leaders in Nyeri County to equip them with basic communication and media skills that are going to enable them engage effectively with their electorate and county managers. 

The workshop was held from the 7th to 8th March 2014 at the Green Hills Hotel in Nyeri County.

AWC Feature service conducted a two- day workshop for women County Assembly Members (MCAs) and women leaders in Kisumu County to equip them with basic communication and media skills that are going to enable them engage effectively with their electorate and county managers.

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