Media Literacy

People are empowered when they understand how the media works, and can interpret and respond appropriately to the information disseminated through the media.

As consumers of media products, people benefit most when they have the knowledge to critically analyze messages transmitted via the various media houses.

AWC believes that there is still a lot to be done to strengthen community media and promote responsible citizen journalism.

AWC will work with local communities and community media stations to make sure the mainstream media reflects the diversity of voices and interests and that grassroots issues influence national agenda.

Children categories

Up-scaling women’s peace in Kenya using research and media and create awareness on UNSCR 1325

This project intends to increase the effectiveness, appreciation, participation and role of women and girls in peace, security and development processes at the National and County government levels as key to preventing and reducing vulnerability to and impact of conflict on women’s and girls’ wellbeing and development.


Project Duration:

October 2013 - October 2015


Project Objectives

  • A national survey on women representation and participation in peace building and security processes and structures at the National and County governments conducted.
  • The skills of women and the media on how to increase awareness on and advocate for implementation of UNSCR 1325 and demand for meaningful involvement of women in peace building and conflict prevention strengthened.
  • The role, contribution, and centrality of women and girls in peace building and conflict management in 15 conflict prone counties documented, accepted, and made visible.


Regions of Implementation

Nairobi, Busia, Migori, Narok, Mombasa, Garissa, Turkana, Pokot, Nakuru, Eldoret, Samburu, Kisumu, Bungoma, Tana River, Trans Nzoia


Project Activities/ Outputs

  • Simplified booklet on UNSCR 1325 and 1820
  • Training   women in each of the 15 conflict prone counties on conflict mitigation and peace building
  • A media guide on reporting women peace building and security process
  • Talk shows on national and community radio stations
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Strengthening Media and Communication Skills of Women Leaders

Media apathy continues to dominate the coverage of women issues at the County level. Men are still dominant drivers of issues around devolution in the media. The media has failed to use its priming and framing abilities to capture the voices of women County Assembly Members (MCAs) and continue to accord more coverage to their male counterparts.

Two studies done by African Woman and Child Feature Service on gender in the news and one by the Media Council of Kenya on Media Coverage of the Devolution Process in Kenya revealed that most stories in the media were male centered.  This has essentially given men a vantage point. One of the reasons being that as male MCAs occupy prominent positions in committees, they control sources of power which media constantly seek to hear their thoughts. Without skills on how to engage with the media, the women are left to wander in the wilderness on how to influence country narratives using various media platforms.

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Promoting the use of alternative and diverse media platforms

The purpose of this project is to raise the visibility of the issues and concerns of marginalised communities and women, for inclusion in the mainstream transformative processes at the national and county government levels.


Project Duration

March 2015 - April 2015


Project Objectives

  • Use alternative and diverse media platforms to produce and disseminate content on the issues affecting marginalised communities and women
  • Build the knowledge and skills of community and women leaders to use traditional and social media platforms to advocate for their rights and demand accountability from the county governments and communities.
  • Enhance the capacity of community radio stations to advance the rights of marginalised communities and women
  • Enhance partnership with senior women media, editors and correspondents to advocate for the rights of women and marginalised groups.



  • Train community and women leaders on advocacy using tradition and new media platforms
  • Develop, publish and distribute to policy and decision makers content on the issues and concerns affecting marginalised groups and women
  • Hold five dialogue meetings with senior media women on the coverage of issues of marginalised communities and women
  • Conduct quarterly forums to discuss issues and concerns affecting marginalised communities and women
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Strengthening gender responsive reporting by community radio stations in four Counties in Kenya

With Counties becoming the fulcrum of development, the community radio has emerged as an influential platform in advancing the participation of marginalised groups and communities in development. But the programming of these radio stations is not gender responsive. Women are not used as key sources of information and the radios are not holding county governments accountable on their gender mainstreaming approaches.

This project proposes to help five community radio stations in four Counties (Nairobi, Narok, Busia, Kisumu) formulate gender guidelines/policies to inform their editorial practice.



Have women voices and issues visible in the editorial content and practice of community radio stations


Project Duration:

January 2015 - December 2015



  • Buy-in meetings with the senior managers of the selected community radio stations.
  • Hold a two day workshop on the drafting of the guidelines/policies and workplans.
  • Provision of technical support to the community radio stations during the drafting process.
  • Train journalists from selected community radio stations on gender responsive reporting.
  • Hold dialogue meetings between journalists, community members, and the county government officials.
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