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Media Diversity

Diversity within the media is reflected in content, as well as the variety of actors, platforms and technologies used.

The media should be a reflection of the diversity that exists within society, and therefore give equal voice and coverage to women and children's issues in a manner that portrays their positive roles and contributions to society.

AWC supports and promotes diversity in the media through the use of diverse media platforms and technology. We also recognise a key challenge which has emerged around the content and voices captured and relayed by the diverse actors.


AWC's efforts in media monitoring and content analysis will generate better understanding about how gender and governance issues are presented and analysed by the media.

Children categories

Media Diversity Centre

The Media Diversity Centre is a media project of the African Woman and Child Feature Service that seeks to use public journalism for empowerment of the citizenry.

MDC Programmes revolve around the following:

  • Media content development
  • Generation and dissemination of research, knowledge
  • Media training
  • Collection and distribution of information and knowledge
  • Media monitoring
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Tuvuke! Initiative

Tuvuke

INITIATIVE FOR PEACEFUL AND FAIR ELECTORAL PROCESS IN KENYA (K PEACE 2012)

Under the slogan of K- PEACE 2012, the project seeks   to promote a fair, peaceful and democratic electoral process in Kenya by fostering a culture of fairness, peace, entrenching broad inclusive political participation and advocating  diversity.

The project is implemented by the following organisations:

 

  • Kenya Women Holding (KWH,)
  • Centre for Conflict Resolution – Kenya (CCR)
  • Inform-Action (IFA)
  • Smart Citizen, Kenya Land Alliance (KLA)
  • Women  Empowerment  Link (WEL)
  • Il’laramatak Community Concerns (ICC)
  • Anglican Church of Kenya (ACK)
  • MAVUNO Church
  • Centre for Rights and Education Awareness (CREAW)
  • Association of Media Women in Kenya (AMWIK)
  • African Woman and Child Feature Service (AWC)
  • TWAWEZA Communications
  • Go-Sheng
  • Men for the Equality of Women (MEW)
  • Muslims for Human  Rights (MUHURI)
  • Moving The Goalposts (MTG)
  • UJAMAA

 

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Research and Content Development

AWC has chosen research and content development as a key strategy to generate quality information on issues related to women and children. We continue to invest in quality research to provide policy makers, the media industry and general public with reliable data and information. The results of the various research studies will be shared in books, training manuals, campaigns and advocacy materials, and features in mainstream media.

 

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Jadili Project -Alliance for Citizen Driven Reform

African Woman and Child Feature Service in partnership with Community Aid International, Bridge Africa, Uzima and Abantu are working towards empowering the Civil Society and citizenry in 15 marginalized districts in 5 provinces to form local movements to effectively participate in a national citizens-driven reform and drive for good governance.

This is a move inspired by the state of Kenya polity today in regard to the various reform processes underway. Reforms that are driven by the people and for the people are key, for this to be achieved, there is need to create awareness in the public, particularly among those not within the mainstream arena of setting and understanding the public agenda.

It is against this background that AWC will partner with the above mentioned organizations to ensure that the voices and views of women and youth in marginalized areas are heard and are informed on the various reform processes which are significant to the quality of their lives.

The partners are working under the name JADILI: A name that embodies a comprehensive and all inclusive citizenry driven reform process.

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Land Rights Project

ENHANCING WOMEN’S RIGHTS AND ACCESS TO LAND AND PROPERTY IN LINE WITH THE NEW CONSTITUTION

 

African Woman and Child Feature Service undertook to carry out the project: Media Based Advocacy to Enhance Women’s Rights and Access to land and Property in Line with Kenya’s New Constitution because of the realization that there is need to create awareness among men and women alike, as there is a glaring lack of gender and human rights awareness of the serious repercussions that the denial of women’s rights continue to have and of the possible strategies towards actual implementation of these rights on the ground. In addition, many women do not have information, confidence, experience and resources to obtain what they are legally entitled to.

That women lack sufficient knowledge about the rights they have under the law to own land and property. Rural, illiterate women do not even have access to the new constitution which guarantees them these rights. There is need for a continuous nationwide public education and civic information program to confront cultural barriers and practices that impede women’s access to land and property rights. If the application of the constitutional provisions that guarantees equitable access to land and property is not handled appropriately, domestic violence may escalate, families may break up and violence may increase significantly within families and communities.

 

The project goal was anchored in the rationale that there is need to enhance the full realization of women’s land rights is a long-term process and that advocacy and education and the role of the media is key in support of women’s land rights is crucial, given the deep-rooted cultural norms and practices which underlie discrimination in land tenure.

Project Duration: May - December 2011

 

 

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Tuvuke! Initiative

Tuvuke

INITIATIVE FOR PEACEFUL AND FAIR ELECTORAL PROCESS IN KENYA (K PEACE 2012)

Under the slogan of K- PEACE 2012, the project seeks   to promote a fair, peaceful and democratic electoral process in Kenya by fostering a culture of fairness, peace, entrenching broad inclusive political participation and advocating  diversity.

The project is implemented by the following organisations:

 

  • Kenya Women Holding (KWH,)
  • Centre for Conflict Resolution – Kenya (CCR)
  • Inform-Action (IFA)
  • Smart Citizen, Kenya Land Alliance (KLA)
  • Women  Empowerment  Link (WEL)
  • Il’laramatak Community Concerns (ICC)
  • Anglican Church of Kenya (ACK)
  • MAVUNO Church
  • Centre for Rights and Education Awareness (CREAW)
  • Association of Media Women in Kenya (AMWIK)
  • African Woman and Child Feature Service (AWC)
  • TWAWEZA Communications
  • Go-Sheng
  • Men for the Equality of Women (MEW)
  • Muslims for Human  Rights (MUHURI)
  • Moving The Goalposts (MTG)
  • UJAMAA

 

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Peace Initiative Kenya (PIK)

Promote Peace! 
Stop Violence Against Women!

 

Peace Initiative Kenya (PIK) is a 14 month USAID funded project aimed at rapidly creating a more protective and peaceful environment in the run-up to the Kenyan Election scheduled for March 2013 and thereafter.

The project is aimed at engaging communities in peace messaging and ending gender based violence. It is targeting large numbers of people at the grass roots level in four of the most conflict prone regions in Kenya ( Rift Valley, Nyanza, Nairobi informal settlements and the Coast) and nationwide to build capacity of women's groups and networks to advocate for peace in their communities.

PIK also strives to support a sense of Kenyan identity that overrides ethnicity, the main social schism that has been used before to mobilize violence in pre-and post-election periods.
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